App Privacy Policy

We are committed to your privacy

At First Descent Software Ltd. (“First Descent”, “we,” “our” or “us”), we understand that your privacy is very important to you. It is important to us, too.

This Privacy Policy sets out what information First Descent may collect, store, process, use and disclose. Privacy can be complicated, especially when you involve digital technology. So, we want to be clear on a few things right from the start.
  • We take privacy seriously. That’s why we’ve provided all the detail we can right here.  If you have any questions, we want you to call us.
  • Your information is your business.  YOU control how your information gets shared.  Some of it will need to be shared with us and the parties you make purchases from so we can do business with you.  
  • We are not going to disclose or sell your personal information to any other party unless you’ve agreed.  We go to great lengths to safeguard your information.
  • You play an important role in safeguarding your information.  This can be done in simple ways by securing your password and making sure you read consent language carefully.
  • We only collect information when you’re using this App or submitting information to us.
In order to make sure we’re all on the same page, when we say App, we mean First Descent’s downloadable application known as Santa Pics that can be used on a smartphone or mobile device or tablet.

***If you do not agree to the terms of this privacy policy, you are not permitted to access or use the Santa Pics App***

Your information

When we refer to Personal Information, we rely upon the definition under applicable privacy laws. Generally speaking, though, personal information means information about an identifiable individual. An identifiable individual is one who can be identified by reference to a unique identifier such as a name.

The kinds of Personal Information we collect and process, by or on behalf of us, may include:
  • Contact information like your name, home, address, email address(es), telephone number(s), date of birth.
  • Technical information like your interactions with and usage of the App, email communications you have with us, your IP address, unique device identifiers, pages viewed, date and time of access, username, password, device type, browser type and settings, language settings, aggregate statistical information, cookie data, browsing history, advertising interests, responses to direct marketing and opt-outs from direct marketing.
  • Financial information like payment information, historical and current purchase and transaction data to be collected and used by a third-party payment processor independent of First Descent.
  • Photo or video information from your use of the App when you choose to print your photo using a third party service provider, Prodigi.
Why we collect information 

The information we request from you is generally required to provide you the products and services we offer, and to help fulfill orders.  Basically, we want to provide you with the best possible and most functional version of the App.  Without this information, certain functions may not work for you and certain information may not be available.  
First Descent and our partners and affiliates may contact you by email, text, direct message, through the App or via other electronic communication to provide you with marketing materials about products or services that may be of interest to you based on the purchases you have made on the App.  If you do not wish to receive such communications, just follow the unsubscribe options.

How we collect information
Generally, we collect Personal Information from:
  • Direct Interactions like when you sign up for an account, contact us, inquire about products or services, input information and use the App.
  • Mobile Applications like when you download or use one of our Apps on your phone or tablet or laptop. We can only access the information you input into the App and about how you use the App.
  • Technologies such as cookies, application programming interface (API), short message service (SMS), and analytics software.
  • Social Media such as what you make available by linking to social media platforms using social media plug-ins, or sharing your social media posts and profile(s).
How we use information

We may use Personal Information to:
  • help provide the products or services that we offer and/or that you’ve requested;
  • facilitate and enhance your use of the App by sharing purchase and transaction information generated by using the App with partners and affiliates;
  • evaluate your eligibility for rewards, discounts, special offers or rebates;
  • contact you about the products and services that First Descent and our partners and affiliates offer;
  • process, evaluate and respond to your requests and questions;
  • communicate with you about your use of the App;
  • ·offer additional services to you, subject to your consent;
  • process payments for services and for related financial requirements as may be applicable;
  • enforce the Agreement and this Privacy Policy;
  • analyze and track usage of our App, improve functionality and user experience, and identify technical and service problems;
  • comply with legal requirements, industry standards and our own policies;
  • ·verify your identity;
  • send you statements, receipts and invoices and/or respond to questions you submit;
  • update you on changes to our terms, conditions, policies and other administrative information;
  • send you communications about our products and services, programs, events, campaigns, functions or news updates that may be relevant or of interest to you, subject to your ability to unsubscribe at any time;
You agree that we may use your Personal Information for any of these purposes.

How we will NOT use information

The Personal Information you provide to us is being used in accordance with your consent in this Privacy Policy. Basically, unless you have consented, we won’t do it.

The circumstances in which we may disclose information

We may disclose Personal Information in the following circumstances:
  • Service providers who provide services to us.  For example, we may use service providers for hosting or operating the App or for analyzing data, or printing photos you choose to purchase.

    If you choose to order prints of photos you have taken using the App, the photos will be shared by First Descent with Prodigi, the third-party service provider that fulfills print orders.  Once fulfill, your photos will be deleted from the First Descent data storage.

    We ensure service providers have committed to appropriately safeguard your privacy too and are given only the information they need to perform their designated functions.  We do not authorize them to use or disclose Personal Information for their own marketing purposes.

    We may work with service providers who are located within and/or outside of Canada and who may store their data outside of Canada.  Such service providers may be subject to laws that are different from Canadian laws and Canadian privacy requirements.  We will use contractual or other means to protect Personal Information by ensuring that any service provider that First Descent shares or discloses information with will legally be required to provide the same or equal protection of data as provided by First Descent. 
  • If legally required by law or a court of law.
  • If we sell the business or merge with another entity, we may transfer Personal Information in connection with the change in corporate control. We may sell, transfer, or otherwise disclose our database of Personal Information to an actual or potential successor entity, purchaser, or investor in connection with a corporate merger, consolidation, sale of our assets or a substantial part of our assets, share sale, investment transaction or other corporate rearrangement.
You agree that we may disclose your Personal Information in any or all of the circumstances listed above.  We disclaim all liability for
any privacy breaches by third parties to whom we have disclosed your Personal Information in accordance with this Privacy Policy.

We use cookies & analytics.  Here’s what they are and what they do.

We want to make your online experience as smooth, informative and relevant as possible.  To do this, we use digital tools such as cookies, web beacons, pixel tags, clear GIFs, and other technologies.

Cookies, for example, are small bits of text placed on your computer’s hard drive or mobile device upon visiting certain websites or apps.  Cookies hold information that allow a website or app to personalize a visitor’s experience and trigger certain functions.  Cookies can also be used for security reasons and/or to gather usage data, including browser type, webpage visits, downloads, time on a website or app, language preferences, and how visitors move from webpage to webpage.  We, or our service providers, may use cookies to:
  • improve the functionality of our App and personalize your experience;
  • process your purchase orders;
  • display information more effectively;
  • gather information about how our App is used and compile anonymous and aggregate statistics.
You can refuse the use of cookies by selecting the applicable settings on your web browser or mobile device to disable or delete them.  By deleting cookies, disabling cookies, or not accepting cookies, it may impact your App experience, including how it looks and how it functions during your visit.  Please note that many opt outs use browser cookies or device controls and are specific to the device, or browser, you are using.  If you buy a new computer, change web browsers or devices, or delete the cookies on your computer, you may need to opt out again.

Pixel tags, web beacons, clear GIFs, or other similar technologies may be used in connection with our App to track the way you use them and to compile statistics about site usage and response rates.  This information is generally automatically provided to us by your web browser.

We also use third-party applications, such as Google Analytics, to collect data to provide a better online experience and to better understand those who are interested in our services.  Google Analytics can analyze a user's behaviour and provide us with valuable insight.  Google may use this information to monitor usage.  Google may transmit this information and/or store it in the United States.  Google may transfer this information to other parties where required or permitted by law. 

For more information about Google’s privacy policy regarding Google Analytics, please refer to

To learn about opting-out of Google Analytics, please refer to

We use generalized, aggregated analytics data in connection with our services and may use or disclose such aggregated data without consent.
Links to other websites and apps

The Santa Pics App may contain links to third party websites and social media features.  Such sites operate independent of us.  We are not responsible for their content, their functionality, or their privacy policies.  Links to other websites or apps do not constitute sponsorship, endorsement or approval of them or their content.

How we will keep your information safe

First Descent retains your Personal Information only for the period necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or allowed by law.  For the purpose of business continuity, First Descent backs up your data within the First Descent infrastructure.  As soon as these retention periods are complete, the data will be deleted or properly anonymized so that you can no longer be identified from it.

We have put in place physical, organizational and technological safeguards to help protect it from loss, theft, unauthorized access, disclosure, copying, use or modification.  All our employees and contractors are subject to confidentiality obligations and training that help to protect Personal Information.  Our employees and contractors are granted access to Personal Information only on a need-to-know basis to carry out their duties.

We also have a designated privacy officer who is tasked with ensuring compliance with applicable privacy laws and our privacy policies.

First Descent processes all data in a manner that ensures appropriate security of the Personal Information, including protection against unauthorized or unlawful processing and against accidental loss, destruction or damage, using appropriate technical or organizational measures.  First Descent performs regular monitoring to determine if the information security program is operating in a manner to prevent unauthorized access to or unauthorized use of
Personal Information.
Breach notification

In the unlikely event of a security breach that creates a real risk of significant harm to you, we will notify the Privacy Commissioner of Canada or such other commissioner as appropriate under applicable privacy laws and all affected individuals in writing as soon as feasible.  We will make sure that we clearly outline any relevant details so that steps can be taken to minimize any such risk or harm.  We will contact you, if possible, using the most current contact information we have for you in our records.

Your role in safeguarding information

We take all reasonable steps to make sure the App is secure but there are inherent risks associated with the the internet.  Complete security just can’t be guaranteed by anyone.  We therefore cannot warrant the security of any information you provide to us over the internet and you do so at your own risk.  

In addition, some things are out of our control.  For example, if you create a really simple password or share your password with people or let others use your device, others may use it to do things using the App you don’t like.  It is your responsibility to maintain confidentiality of your account and device.  It’s an important role you can play in keeping your Personal Information secure.  We will not be liable for any damage, loss or expense suffered due to such disclosure.

Privacy of children

We do not collect information from, or direct any products or services, to children under age 18.  Only persons 18 years or age or older can use the App.  If First Descent learns that information has been received from a child under 18, then First Descent will delete such information.

How to withdraw your consent

You may withdraw your consent to use or disclose your Personal Information at any time. To withdraw this consent, please contact us.  Please note that withdrawing your consent may mean that we are unable to provide you with access to the App.  If we receive such a request from you, we will let you know about the likely consequences of withdrawing or changing your consent.
Access to and correction of your information

We strive to ensure that your Personal Information is accurate and up to date. To assist us, please contact us if any of the information you provided has changed or if you believe that the information we have is inaccurate.

You may request that we provide you with access to your Personal Information we have at any time.  We will respond to your request as soon as possible after verifying your identity.

There are circumstances where we might be restricted from providing information.  Examples include if we are legally restricted from doing so, or if your Personal Information is combined with other personal information and cannot be reasonably untangled.  If we cannot provide you with your personal information, we will detail our reasons in writing.

Privacy policy updates

This policy will be reviewed periodically to take into account new laws and/or changes to our operations.  We reserve the right to make changes.  Should we make any changes, we will post an updated version the App.  Your use of the App constitutes your acceptance of this Privacy Policy and any update we may make.  We encourage you to review this Privacy Policy, including for any updates, on a regular basis.

Contacting us

Your input, feedback and concerns are important to us.  We want to work with you to make sure the Santa Pics App works best for you.  If you have any questions, please contact us at:

First Descent Software Ltd.
108 -1479 Buffalo Place
Winnipeg, Manitoba  R3T 1L7
Phone: 204-396-7506